The silliest news article that I have read this year has to do with the Swedish Postal Service, or Postnord as it is called today. For as long as I can remember all their vehicles have been painted yellow, cars, trucks and bicycles. So they are very recognizable. But not for much longer. The brain trust in the company have decided to repaint all vehicles, so soon this mail carrier will be riding a blue painted bicycle. It will work so much better.And probably not cost anything at all!
10 comments:
The management thinking is the same here in Canada. I used to drive public transit buses. Every once and awhile the would rebrand the buses. They also did the same thing with the uniforms. If it is not broken don't fix it.
Oh dear!
We still have yellow bikes, but I am sure they will change color very soon now...
Smart. Right?
You just have to wonder WHY! Surely that money could be well better spent.
With blue painted bicycles they'll ride much much faster !
and you receive your mail one day before :)
Changes are often are not improvements. Too bad that it will change the traditional color!! Probably will be regretted later.
...maybe the powers that be will be even 'more stupid' and change the blue uniforms to yellow :).
Not costing anything will translate into at least three million in consultant fees.
Yes, that does qualify as dumb.
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