Friday, December 14, 2018

Julmust

Julmust
It doesn't get more Swedish than this come Christmas. We drink 40 million litres of Julmust every Christmas. The sale of "that other" soft drink will drop by 50% and for many years Coca-Cola tried everything to change that, but failed miserably. This is the first year I have bought Julmust in a beverage can. I guess that could be a start of a new tradition.

5 comments:

s.c said...

I am very curious how it taste as it can defeat the other one. Perhaps Ikea sell it here in the netherlands.

Stefan Jansson said...

I'm sure they have it now in time for Christmas.

William Kendall said...

I imagine the only places here that might sell them would be European goods sort of shops. I know of one, so I'll have to look and see.

RedPat said...

It is fabulous that the tradition continue and beats Coca-Cola!

Jack said...

Such a strong tradition!