It doesn't get more Swedish than this come Christmas. We drink 40 million litres of Julmust every Christmas. The sale of "that other" soft drink will drop by 50% and for many years Coca-Cola tried everything to change that, but failed miserably. This is the first year I have bought Julmust in a beverage can. I guess that could be a start of a new tradition.
5 comments:
I am very curious how it taste as it can defeat the other one. Perhaps Ikea sell it here in the netherlands.
I'm sure they have it now in time for Christmas.
I imagine the only places here that might sell them would be European goods sort of shops. I know of one, so I'll have to look and see.
It is fabulous that the tradition continue and beats Coca-Cola!
Such a strong tradition!
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