Tuesday, January 15, 2008

Can you read Swedish?

Can you read Swedish?

If not, it's probably because you don't speak the language. But, it could also be that you have a problem reading mirrored writing. I'm guessing that the creative director behind this ad campaign suffers from a diffuse cerebral disorder. Or is it that he (or she), really know how to think out of the box?

6 comments:

Pat said...

Nope! I don't know Swedish at all. Good photo though.

Pat

Guelph Daily Photo, Pat's Photo-a-Day

Anonymous said...

Like Picasso? I read he suffered from very bad headaches...which would explain a lot.

Stefan Jansson said...

A flickr friend have seen the same ad at another bus-stop, there it looks normal, I have seen it in my morning paper where you can read it. This is probably a mistake, but a good one!

smilnsigh said...

Thank you for visiting and commenting in my Photos-City-Mine blog.

True, I can not read Swedish. But even if I could, I think this ad campaign is not going to be successful. Who wants to "work" this hard, to get the meaning of an ad? Because for me, anyway, it's difficult to transpose the words, correctly.

And how many people carry a mirror around, to do it with? ,-)

Mari-Nanci

Stefan Jansson said...

Work is a good word here as this is an ad for the new union!

Chuckeroon said...

...too clean, too sunny, too dry. Therefore I do not believe this place exists. Nowhere is without rain these days, Steffe.